Just let this stuff sink in….
Some highlights
-Boston College is no longer using email for students because students DON’T USE IT
-96% of Gen Y (including today’s college students use social networks)
-Youtube is the 2nd largest search engine in the world
-Studies show Wikipedia is MORE accurate than Encyclopedia Brittanica
-25% of searches for brands are linked to user generated content (blogs, etc)
-75% of users trust peer recommendations, only 14% trust advertisements
-70% of 18-34 year olds have watched TV on the web
-24/25 of the largest newspapers in the world are experiencing record declines in readership
-more than 1.5 million pieces of content are shared on facebook DAILY
It’s a frameshift. Do you get it?
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